Clients
Case Studies
Having inspired serious cooks, La Tourangelle sought a wider audience and a clearer message. BeCovet first refreshed the brand’s positioning, and then composed a campaign idea and tagline- leaving room for La Tourangelle to stretch its horizons. The work was also complemented with a strategic marketing plan to drive awareness among engaged home cooks.
Churning beyond cookies, Lotus Biscoff looked to generate awareness for its ice cream innovation. BeCovet developed a brand plan combining in-store and social media strategies. In 3 months, followers grew by >60% and the average reach rate hit 36%- all ORGANICALLY.
After much soul-searching, Tea Crush sought a rebrand and redesign that would capture its brand story and pop on-shelf. BeCovet designed the new brand positioning and provided creative direction for wildwonder- to much acclaim (BevNet Beverage of the Year, Naturally Bay Area and Start-up CPG finalist). Since launch, the brand won distribution at Whole Foods and Sprouts (amidst COVID).
Having become UK's #1 kids fruit snack, Bear set its sights across the pond. BeCovet's research validated flavors, claims & packaging that would best delight American kids & moms. This led to top category velocity performance at Whole Foods.
Though its delicious products sold nationally, OCHO Candy needed to drive awareness beyond word-of-mouth. BeCovet developed the brand’s revised positioning, leading to its first marketing campaign. Through resonating creative & communications, both e-commerce sales and Instagram followers grew +3x with engagement up >34%.
With the PR winds in its sail, Le Mini Macaron, a beauty tech start-up, needed to develop owned and paid awareness. BeCovet's social media & digital strategy built organic & paid social content. All delivered engagement rates over double the industry standard, adding more polish to the brand. Now Le Mini Macaron is Sephora France's #1 nail polish, and featured brand in Target, Nordstrom, and Ulta!
Additional Clients
Ongoing Innovation Work
