Sculpting
Brands
&
New Products
Over $60MM in Year 1 sales.
>90% still thriving in market today.
Branding
Strategy, Story & Creative Direction
“BeCovet’s branding and positioning work gave us the shelf pop and buzz, not only among consumers, but also with the industry and buyers. Jane’s mix of creativity and analytics makes her an essential ongoing advisor for wildwonder.”
— Rosa Li, Founder wildwonder
Positioning
Strategy & Marketing Plans
“BeCovet gave us a tagline and brand visuals that nailed what we had always wanted to express, but couldn’t quite hit spot on. This ultimately translated to growth in our e-commerce and social media presence. Jane delivered results far beyond expectations. Her work, experience and collaboration was top-notch.”
— Scott Kucirek, Founder/CEO OCHO Candy
Innovating
Research & Product
“Jane knew the right consumer questions to ask, navigated and executed an efficient consumer research project, translated the results and provided clear recommendations. She armed us with insights that pushed a successful launch forward. Always finding her consumer and industry knowledge valuable, I’ve worked with her since the initial project.”
— Christian Quie, Bear Snacks
Composing Success
“Prior to BeCovet’s work, we had a very sporadic presence on social. Jane’s work set the foundation for how we develop and track our social media content and strategy. This was so critical to get right in our category. To this day, BeCovet continues to feed insights in these channels (and the consumer!). Our relationship always feels long-standing, and Jane’s truly invested in seeing her clients succeed.”
— Christina Kao, Founder Le Mini Macaron